We will develop and continually improve our product knowledge, as well as understanding your capabilities, direction, strategies, niches, strengths and weaknesses. We will cover the designated territory effectively, establish a presence for your line and accomplish our mutually agreed upon marketing objectives for strategic customer penetration, market share and growth. We will have knowledge of the territory and customers, including understanding their application needs as to effectively represent those needs to you. We will continually work on improving the representative organization's selling skills and strategies to better serve our customers and our principals, to the benefit of both. We will provide you with thorough input, including sales forecast, marketing reports, sales analysis, and lead follow-up and reporting.